We are keen on developing our outdoor data analytics results application (ODARA) to provide real audience measurement data for brands and advertising agencies that targets consumers using Out-Of-Home advertising media formats. We intend to give brands the opportunity to take advantage of outdoor advertising by putting the power of their budget in their hands. This application will allow them to determine how, where and when to target consumers. ODARA needs to track the data through a camera (attached or built into the billboard) and transfer the information to a software that can be accessed via a nearby wifi computer and/or mobile app. The software must collate the raw data into the specific criteria outlined below.
We have used the Xojo programming platform and would like to have a module that can do the following:
- ODARA needs to be able to determine WHO the audience is:
- Track the number of vehicles to face the ad during a specific timeframe.
- Track the number of vehicles to drive by the ad during a specific timeframe.
- Track the number of potential footfall traffic to view the ad during a specific timeframe.
- Track the number of actual viewers
- Use of gender recognition technology without permanently storing personal data of individuals.
- Determine age of individual viewers
- Determine gender of individual viewers
- Determine level of appreciation of individual viewers
- ODARA needs to determine WHERE the audience is:
- Determine the geographical location the results were generated.
- ODARA needs to determine WHEN the data was produced:
- The time period results were generated including date and actual time.
- We need to be able to set a time duration for each campaign to be monitored.
- If possible, I would also love to design ODARA with an interactive component that triggers content on the digital screen based on the audiences response:
- Triggers on screen content based on the audiences motion/gesture/facial appreciation.
- Triggers on screen content based on touch application.
- Triggers on screen content based on sms beacon messages from nearby smartphones.
- Sends beacon messages to nearby smartphones.
- Triggers sound and scent based on audience response (smartphone sms, motion, touch)
Requirement 4 would ideally eliminate the need to engage an additional application to complete our immersive outdoor advertising services but not sure if a merging of sorts can be explored.
To apply for this position please use the form below.